• Tel: (709)-700-0400
  • Mail: hello@wearereflective.com
Krystal Hobbs Knows Social Media

Social Media Speaking & Training

Looking for actionable social media expertise for your next event?

Our social media speaking and training sessions are known for being highly practical, hands-on, and tailored to each group. Most topics are available for 45, 60, or 90 minute sessions, or they can be extended to be a full day.

Engage Your Audience! How to Get Known on Facebook


So, you’ve got a Facebook Page. Now what? Facebook is a powerful tool, but when the average Page reaches under 3% of its fans, getting in front of your potential customers isn’t so easy. If you find yourself saying “my business is doing amazing things, but no one seems to know about them”, you’ve come to the right session. This session is designed to simplify your social media posts, so you can stop wasting time online and get back to running your business. Learn how you can use compelling content on Facebook to drive more likes, clicks, and sales, and finally get your business known.


•  Pinpoint your 3-point social media strategy
•  Implement a weekly content template
•  Kickstart your Facebook content to accomplish your goals
•  Measure your results

Duration: 2.5 hours

Attract Your Ideal Customer With Facebook Ads Manager


Are you frustrated with the lack of results from your Facebook ads? Likes are irrelevant if you’re not reaching the right audience and accomplishing your marketing goals. If you’ve experimented with Facebook ads but aren’t seeing measurable results, this session is for you! We’ll share our expertise on creating effective ads with Facebook Ads Manager and measuring results to ensure you’re reaching your marketing goals. Learn both the technical details and the strategy behind Facebook ads in our half-day session!

*Please note: this session requires wireless internet access for all participants.


•  Reach your goals with Facebook ads
•  Find potential customers with precise targeting
•  Create ads that your audience wants to engage with
•  Understand your ad campaign performance

Duration: 3 hours

Facebook Video Marketing: The Personal Power of Facebook Video for Your Business


Wondering how to leverage Facebook video for your business? Video marketing is an essential component of today’s social media landscape, and it no longer requires extensive resources. Done right, video on social media will boost your exposure, create a memorable, shareable experience, and convert more followers into customers.

If you’re ready to take your Facebook presence to the next level with video content, this session is for you! We’ll show you how to develop your video strategy, maximize Facebook’s video platform, and plan your first Facebook video. Join us during this half-day session to amplify your brand with Facebook video marketing!

*Please note: this session requires internet access for the speaker.


•  Use video to get more exposure and sales
•  Create an engaging video without expensive equipment
•  Maximize Facebook’s video platform
•  Measure the success of your video marketing

Duration: 2.5 hours

The Power of Facebook Live to Attract Your Audience


Are you frustrated that your Facebook posts aren’t being seen by potential customers? Are you nervous about something going wrong during a live video? On average, people spend 3 times longer watching live video on Facebook than pre-recorded video. With Facebook Live, you can better connect with your audience and create a memorable, shareable experience without expensive video equipment or time-consuming editing.

Done right, Facebook Live will boost your exposure and convert more followers into customers. With the tools, tactics, and technical run-through you experience in this session, you will confidently create your first Facebook Live to attract more of the right people to your business!


•  Understand the power of Facebook Live
•  Determine how you can effectively use Facebook Live for your association

Duration: 1.5 hours

About the Speaker

Krystal Hobbs – Owner & Strategist, Reflective Marketing

Never one to shy away from a challenge, Krystal began her own agency, Reflective Marketing, to help small business clients illuminate their brand and attract their target market online. Previously, she held marketing roles with companies such as Newfound Marketing, General Motors, and ClearRisk Inc. In 2015, Krystal was a top 3 finalist in NLOWE’s The Pitch competition. In her spare time, Krystal enjoys learning muay thai and volunteering with TEDxStJohns. She is also an active member with NLOWE, CHBA-NL, and Hospitality NL. Keeping up with the ever-changing digital marketing landscape, Krystal is a Google AdWords Certified Professional and HootSuite Certified Professional. She also holds multiple certificates in Facebook’s eLearning Blueprint program and an Inbound Marketing Certification from HubSpot.

About Reflective Marketing

Reflective Marketing is a social media marketing agency in St. John’s, Newfoundland. Our clients often present the same problem: “we’re doing great things, but nobody seems to know about them!” Our team will help you illuminate your brand and attract your target market online. We also provide private and group training sessions, often partnering with non-profit organizations and associations such as CBDC, NLOWE, YMCA, and Hospitality NL. Clients include Manna Bakery, Evan Marc Katz, Canadian Home Builders’ Association of Newfoundland and Labrador, and ethree Consulting. You can find us on all your favourite social media channels, or at www.WeAreReflective.com.

Krystal Hobbs - Reflective Marketing

Krystal Hobbs
Owner & Strategist, Reflective Marketing

O  709-700-0400
M  709-746-8682
E  krystal@wearereflective.com
30 Harvey Road, St. John’s, NL, A1C 2G1


Krystal Has Been A Guest Speaker for:


Client Feedback

Cyndy Stead
Cultural Craft Group

Krystal Hobbs (Reflective Marketing) was able to share her knowledge, tips and strategies for an online marketing session designed specifically for my clients. It was delivered in a friendly, open environment, using a hands-on approach to learning.   Participants were able to ask questions, post, tweet and text then experience the instant replies – one of the many benefits of marketing online. I would recommend this session to others trying to grow their small business through online markets.

Jess Chapman
ethree Consulting

I can thoroughly recommend Reflective Marketing to anyone looking to build their brand presence through social media. Reflective quickly understood my business, what we are about, our tone of voice and our core content needs and set about rapidly establishing an online presence that we regularly get positive feedback on. They provide valuable analytics and helpful recommendations to continue to help us evolve our approach online, and regularly go above and beyond what I expect to make my life easier. I don’t consider them an agency or a vendor, I consider them to be a core part of our team.

Evan Marc Katz

Since I was fortunate enough to meet Krystal Hobbs in 2013, she has been just about the most responsible, caring, hardworking consultant I’ve ever had. Not only does she run my complex social media campaigns without a complaint, but she is always determined to learn more and improve our results. I can’t say enough good things about her, both personally and professionally. Consider yourself very lucky if you are entrusting Reflective Marketing with your business.

Interested in learning more? Contact us.

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