It isn’t about cheesy sales pitches and clichéd copy. Social media is a two-way street. It’s about building and shining a light upon your brand. Getting more exposure for your business. Bringing people in the door, getting them to fall in love and stick around for the long haul.
Our roadmap to social success looks like this:
- Create and brand your channels
- Expand your following
- Engage your audience and build relationships
- Retain customers and develop loyalty
When you reflect on it, that’s a lot like human relationships. You attract friends by looking your best, being charming and putting your best face forward. Do it well and you get more friends. Regale them with engaging stories and show them you’re on the same wavelength, and you’ll develop a relationship. Do it over a long enough period of time, and they’ll be friends for life.